Idea, Concepts and Products Testing (Quantitative)

Make confident choices by validating your decisions with data, not guesswork. From product designs and pricing strategies to ad campaigns, we help you reduce risk and maximize impact.

How we do it:

We use proven quantitative methods to test ideas or products before you commit resources to execute it. Some approaches are ...

• Online surveys - capture quick feedback from your target audience.

• Product testing at central locations - let real consumers interact with your product in controlled environments.

• Concept testing - measure reactions to new ideas, campaigns, or propositions to see what resonates.

Example of what it can reveals:

• Which product design or concept resonates most?

  • Testing may show consumers prefer a sleek design, even at a slightly higher price.

• Which communication works best?

  • Between two campaigns, the one with relatable storytelling may outperform a generic product ad.

• What pricing strategy fits consumer expectations?

  • Validation can show customers are willing to pay 10% more for added convenience.