Our Consumer-First Philosophy
At OnPoint, we believe growth begins with people, not assumptions. We help businesses in Malaysia unlock actionable insights through in-depth consumer research and market tracking, as well as strategy consulting.
Proven Expertise in Market Research
OnPoint was founded by Soon Boon Han, a market research professional with over 25+ years of experience helping global and local brands uncover what drives their customers.
Having worked with companies like Dutch Lady, Samsung, and Colgate, he brings proven expertise in turning complex consumer behavior into clear, actionable strategies.
Comprehensive Market Research Services
Our mission is simple: to make insight-driven, consumer-focused strategy accessible to businesses of all sizes in Malaysia.
From consumer research and market tracking to strategy consulting, training programs, and corporate speaking engagements, we provide the tools and expertise companies need to connect with their customers.
We enable businesses to grow with confidence by applying actionable insights that put consumers at the center of strategy.
Putting Consumer Insights at the Heart of Growth
Market Research Malaysia
Client Voices
What our clients say about working with us.
★★★★★
"Findings are detailed, but the most important thing is that it is concisely summarized with clear implications and actions recommendations"
★★★★★
"Appreciate the help in turning around a project, not just with insightful findings, but also went above and beyond to clarify on our strategy with real world examples."
Marketing Director, FMCG
Petaling Jaya
MR Manager, Beverages
Petaling Jaya
Frequently Asked Questions
What services do you offer?
We offer end-to-end market research and consulting - from uncovering consumer insights and tracking market shifts to validating strategies, building brands, training teams, and speaking about the power of consumer-first growth.
How experienced is your team?
Can I request a consultation?
What industries do you serve?
How do you ensure data quality?
Yes, absolutely. You can book a consultation with us to discuss your business needs and explore how consumer insights can support your growth. Your initial consultation is free - schedule yours today through our contact form or by emailing us directly.
We ensure data quality by working only with experienced fieldwork partners, using rigorous sampling methods, and applying strict checks at every stage - from survey design to data validation.
OnPoint is led by Soon Boon Han, who brings over 25 years of market research experience with global and local brands like Dutch Lady, Samsung, and Electrolux.
We've worked across a wide range of industries, including FMCG, retail, electronics, media, and advertising. Our consumer-first approach is flexible, making it valuable for businesses in almost any sector.
We also collaborate with trusted fieldwork agencies with more than 10 years of survey experience, and a network of seasoned researchers who have worked with leading firms such as Kantar, Nielsen, and Ipsos.
Our approach balances proven research standards with practical experience to deliver insights you can trust.
Ready to put consumers first?
Let's talk.
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