Market Dynamics &Tracking (Quantitative)

Stay ahead by understanding not only how your market shifts, but also how consumers perceive and interact with your brand. We track market movements, brand usage, and awareness to give you a full picture of where risks and opportunities lie.

How we do it:

We combine face-to-face and/or online surveys to measure changing dynamics and provide clear direction. Our approach covers:

• Brand usage & awareness studies - understand how familiar consumers are with your brand, how often they use it, and how this compares with competitors.

• Brand health tracking - measure key equity drivers such as consideration, preference, and loyalty over time.

Example of what it can reveals:

• How is the market reacting to competitor activity?

  • Sales may dip when a competitor launches aggressive promotions, shifting share away from your brand.

• What impact do economic or social changes have on demand?

  • An economic downturn may push consumers toward value packs, reducing premium sales.

• Where are risks and opportunities emerging?

  • Tracking can uncover opportunity in mid-tier products where competitors are absent.

• Is your brand top of mind?

  • Awareness studies highlight if consumers recognize and recall your brand in key purchase moments.

• How do consumers really use your brand?

  • Usage studies reveal frequency, contexts of use, and whether your brand is more or less relevant compared to competitors.